We know you don’t have a grocery store, but for the purpose of this blog, and explaining technical things in a not-so-technical manner, let’s imagine that you do. Now let’s get into it.

What is a Digital Growth Assessment?

Let’s use an analogy here: If you have a grocery store, why would people choose to shop at your store over the other stores in the neighborhood? A Digital Growth Assessment is like using market research to develop a strategy to make your store or business more attractive to shoppers. And here’s how we determine your digital growth potential.

Implementing Digital Growth Strategies

Once we’ve completed your Digital Growth Assessment, we use a powerful combination of SEO (Search Engine Optimization) and Google Ads to implement these strategies. Think of SEO and Google Ads as prime shelf space in our digital grocery store. They put your products (or services) right in front of customers who are actively searching for them – these are the shoppers with shopping lists in hand, ready to buy.

SEO and Google Ads are superior strategies for businesses looking to attract high-intent customers. Here’s why:

1. Intent-Based Marketing: When people use search engines, they’re actively looking for solutions. This means they’re much closer to making a purchase decision. It’s like having your apples front and center when someone walks in specifically looking for fresh fruit.
2. Timing is Everything: SEO and Google Ads allow you to capture customers at the exact moment they need your products or services. If someone searches for “emergency plumbing services,” your business can appear instantly, ready to solve their problem.
3. Cost-Effective: Unlike broader advertising methods, you’re only reaching people who are already interested in what you offer. This typically leads to higher conversion rates and a better return on investment.
4. Measurable Results: Both SEO and Google Ads provide detailed analytics, allowing us to track performance and continuously refine our strategies for better results.

Our targeted approach is about positioning your business in front of the right customers at the right time. Using the insights from the Digital Growth Assessment, we can identify which digital “aisles” your ideal customers are browsing, and make sure your products are prominently displayed there.

Now, let’s break down the components of a Digital Growth Assessment:

Keyword and Competitor Research

Think of keywords as items in your store. People search for these items online, like “red apples” or “fresh bread.” Research helps you know which items (keywords) are popular and what other stores (competitors) offer as well.

In your grocery store, you want to sell the most popular items so that more people come to your store. Keyword research is like finding out which items are in high demand. Knowing this helps you stock your shelves with the right items that customers want to buy.

Competitor research is like checking out the other grocery stores in your neighborhood. This helps you understand what your competition is doing well and where you can improve.

Revenue/Traffic Forecasting

Keyword research is like estimating how many customers might buy certain products. If you know that “organic apples” is a popular search term, you can predict how many people might visit your store looking for organic apples. This helps you estimate potential foot traffic (website visitors) and sales (revenue).

For instance, if 1000 people search for “organic apples” monthly in your area, and you typically convert 10% of shoppers to buyers, you could estimate about 100 sales of organic apples per month. This forecasting helps you plan inventory, staffing, and even your store layout to maximize potential revenue.

Website Architecture and Keyword Mapping

Think of this as organizing your store. You want to put popular items (keywords) in easy-to-find places (website pages/sections) so customers can quickly see what you offer. It’s like placing fresh fruits in a section labeled “Fruits” right when you walk in the store.

In SEO, website architecture is about organizing your website so that it’s easy for people to find what they’re looking for. Keyword mapping is about figuring out which words or phrases people use when they search online for things related to your website, and then deciding which keywords match each section of your website.

Content Gap Analysis

A content gap analysis helps you see what you’re missing on your website compared to your competitors. It’s like realizing that you need to stock chocolate because people love it, they are looking for it, and you don’t have it.

In the digital world, when you identify content gaps and add missing information or articles to your website, you make it more helpful for people searching on the internet. This means more people will visit your website, just like more shoppers will come to your grocery store when they know they can find what they need.

Website Audit

This is like checking to see if your store is clean, well-lit, and easy to walk around. It ensures your store (website) is working smoothly and has no hidden problems, like a broken shelf or flickering light, that might annoy shoppers.

A technical website audit checks for things like broken links, slow loading times, and mobile-friendliness. It also ensures that your website is secure and performs well, keeping visitors happy and encouraging them to stay on your site longer.

In Summary

In the online business world, think of your website as your digital storefront and a Digital Growth Assessment as the key to understanding your store’s potential.

Just as a grocery store owner seeks to stock their shelves with the most popular items and outshine their competitors, a business owner must optimize their website to attract more online visitors and customers. A Digital Growth Assessment is your roadmap to success in this digital marketplace.

The Digital Growth Assessment provides the blueprint for a targeted campaign. It tells us which keywords to focus on, what content to create, how to structure your website, and where to place your Google Ads for maximum impact. It’s like having a detailed map of your store, showing exactly where to place each product for the best sales results.

If you want to thrive online, invest in a Digital Growth Assessment. It’s the blueprint that will help you attract more visitors, outperform your digital competitors, and create a welcoming and efficient online experience for your customers.

Don’t let your website gather dust in the online marketplace. Schedule A Consultation with our team to get started with a Digital Growth Assessment and watch your online business flourish. Your success is just a click away!

In the ever-evolving world of digital marketing, search engine optimization (SEO) plays a crucial role in boosting a website’s visibility and driving organic traffic. However, within the realm of SEO, there are two distinct approaches: organic SEO and paid SEO. You might ask, what are the differences between these two strategies? The good news is, you are asking the right questions. 

In this article, we will clarify the disparity between SEO and PPC (pay-per-click) and how we help guide our clients in deciding which approach is best for their business, plus we’ll shed light on the effectiveness of Google Ads and the value of investing in organic SEO.

Organic SEO vs. Paid SEO

Organic SEO refers to the process of optimizing a website’s content, structure, and overall online presence to improve its visibility in organic search engine results pages (SERPs), without investing directly in Google ads. This approach involves techniques such as keyword research, on-page optimization, backlink building, content creation, and technical optimizations. The goal is to establish a strong online presence and continue to rank higher in search engine results  over time.

On the other hand, paid SEO, also known as pay-per-click (PPC) advertising, involves placing paid ads within search engine results or on other websites. You would then bid on specific keywords and pay a fee whenever the ad is clicked. Paid SEO offers immediate visibility and can target specific audiences based on demographics, interests, or search queries. It relies on ad platforms such as Google Ads to manage and optimize campaigns.

Which Approach is Best?

Understanding the variables listed below will help you determine which approach is best for your business.

• Knowing your primary goals is essential. If the aim is to establish long-term organic growth, organic SEO is the ideal choice. However, if the focus is on immediate visibility and quick results, paid SEO can deliver faster outcomes.
• Budget considerations play a significant role. Organic SEO requires a consistent investment of time and resources, but the financial investment is primarily focused on content creation and optimization efforts. Paid SEO, on the other hand, involves direct financial investments for ad placements and click costs, and can be paused or discontinued at any time. 
• Understanding your target audience and their behavior is crucial. Organic SEO enables you to reach potential clients who are actively searching for specific products or services, while paid SEO allows for targeting based on demographics and interests.

Google Ads and Effective Campaigns

Google Ads is a powerful advertising platform that offers a range of options for businesses to display their ads across Google’s vast network, including search results, websites, and mobile apps. Here’s a breakdown of how Google Ads works:

• Keywords: Advertisers select relevant keywords related to their products or services. When users search for those keywords, the ads appear in the search results.
• Ad Rank: Google uses an algorithm to determine the ad’s position in the search results. Ad Rank considers various factors, including bid amount, ad relevance, landing page quality, and the expected impact of ad extensions.
• Ad Extensions: Google Ads allows the inclusion of additional information in ads, such as phone numbers, site links, and location information. Ad extensions enhance visibility and provide more context to potential customers.
• Ad Performance Tracking: Google Ads provides detailed metrics and analytics to track the performance of campaigns. Advertisers can monitor impressions, clicks, conversions, and other key metrics to optimize their campaigns effectively.

The Value of Paying for Organic SEO

While paid SEO offers instant visibility and immediate results, organic SEO is a direct investment in your website that will increase your website’s traffic value and authority in the long run, resulting in customers considering your business to be a trusted resource as opposed to other competitors. 

Paid SEO (PPC) is an a la carte service and does not increase your website’s traffic value or authority, but can be an effective short-term solution, or as an add-on boost to organic SEO efforts. 

• Long-term Results: Organic SEO builds a solid foundation for sustainable growth. By optimizing the website’s structure, content, and technical aspects, businesses can improve their online presence and rankings over time. This long-term approach provides lasting results that continue to generate organic traffic without ongoing ad expenses.
• Credibility and Trust: Organic search results are perceived as more trustworthy by users. Higher organic rankings signal to users that a website is reliable and authoritative, instilling confidence and increasing the likelihood of click-throughs and conversions.
• Cost-Effectiveness: While organic SEO requires an investment of time and resources, it can be more cost-effective in the long run compared to continuous paid advertising expenses. Once a website achieves higher organic rankings, it can generate ongoing organic traffic without direct ad costs.
• Greater Click-through Rates: Research shows that users tend to click on organic search results more frequently than paid ads. By focusing on organic SEO, businesses can increase their chances of attracting highly targeted, engaged visitors to their website.

Understanding the difference between organic SEO and paid SEO is crucial for businesses seeking to improve their online visibility. While paid SEO offers immediate results, organic SEO provides long-term sustainability, credibility, and cost-effectiveness. By considering your goals, budget, timeframe, and target audience, you will be able to make an informed decision on which approach is best suited for your specific business needs. Integrating both strategies harmoniously can lead to a comprehensive digital marketing strategy that maximizes the benefits of both organic and paid SEO.

Resources:

https://www.searchenginejournal.com/holistic-search-strategy-seo-ppc/243687/?itm_source=site-search&itm_medium=site-search&itm_campaign=site-search

https://blog.hubspot.com/marketing/tabid/6307/bid/1514/paid-search-vs-organic-search.aspx

https://ahrefs.com/blog/seo-vs-ppc/

There are many ways to get backlinks for better search engine marketing. You can submit your website to directories, post guest blogs on other websites, or even ask other website owners to link to your site. However, not all backlinks are created equal. Some backlinks are more valuable than others. 

To further strategize your backlinking efforts, you need to know the difference between good and bad backlinks.

What Makes a Good Backlink?

A good backlink is a link from a high-quality website relevant to your website’s content. The website should also be well-established and have a good reputation.

Getting a link from a high-quality website will help improve your website’s quality in the eyes of search engines. This is because search engines view links as endorsements. The better the quality of the linking website, the more weight the approval will carry.

Relevance is also significant. A link from a relevant website will be more valuable than a link from an irrelevant one. This is because relevancy signals to search engines that your site is a good source of information on the topic at hand.

Finally, the linking website should be well-established and have a good reputation. This is because search engines view links from established websites as more trustworthy than new or unknown websites.

What Makes a Bad Backlink?

A bad backlink is a link from a low-quality or spammy website. These websites often have duplicate content, keywords, and little else. They exist solely to generate links and do not provide any real value to visitors.

Getting a link from one of these websites can hurt your chances of ranking well on SERPs. Search engines view links from these sites as attempts to manipulate their algorithms. As such, they will penalize websites with links from these sites.

How to Generate Effective Backlinks

Backlinks are essentially links from other websites that refer back to your site. They vote for confidence, telling search engines that your site is authoritative and trustworthy. As a result, backlinks can significantly impact your website’s search engine ranking. 

However, generating backlinks can be difficult, especially if you’re starting. Fortunately, a few popular tactics can help you get started. 

1. Guest Blogs

One common tactic is guest blogging. This involves writing blog posts for other websites in your industry to build relationships and get your name out there. 

2. Good Content

Another popular tactic is creating high-quality content that other websites want to link to. This could include infographics, videos, or even just well-written articles. If you can create important and relevant content, other website owners will be happy to link to it. 

3. Website Linking

Finally, you can also try contacting other website owners directly and asking them for a link. This can be a bit of a long shot, but it’s always worth trying. If you use these popular tactics, you should be able to generate a decent number of backlinks for your website.

Conclusion

It’s important to remember that not all backlinks are created equal. To strategize your backlinking efforts, you need to know the difference between good and bad backlinks. When strategizing your backlinking efforts, always aim for quality over quantity.

If you are considering a new website or need help with your search engine marketing in Tulsa, we would love to talk more. Our team is passionate about creating beautiful and practical websites to help you move to the top of the search results and grow your business.

Unfortunately, SEO can be a complex and time-consuming process, especially if you’re new to the game. And, with Google’s ever-changing algorithms, it can be hard to keep up with the latest best practices.

Luckily, you can do a few simple things to improve your site’s ranking. This blog post will share our top tips to raise your search ranking.

1. Optimize Your Title Tags

Your title tags are one of the most critical elements of your SEO strategy. They are the first thing that Google looks at when determining your site’s ranking, so it’s essential to get them right. When optimizing your title tags, include your target keyword and keep your titles under 60 characters.

2. Optimize Your Meta Descriptions

Meta descriptions are those short descriptions that appear under your title tag in the search results. Although they don’t directly affect your ranking, they are essential for two reasons.

First, they help improve your click-through rate (CTR), which indirectly impacts your ranking. Second, they give searchers an idea of what your page is about, which can help to improve your organic click-through rate.

When optimizing your meta descriptions, keep them under 160 characters and include your target keyword.

3. Improve Your Site’s Load Time

Site speed is a vital ranking factor for desktop and mobile searches. In fact, Google has stated that “the speed of a website is now a confirmed ranking signal.” You can do a few things to improve your site’s load time, including using a content delivery network (CDN), optimizing your images, and minifying your code.

4. Optimize Your Images

High-quality images are an essential part of any website, but they can also slow down your site if they’re not properly optimized. Compress your images and use descriptive file names and alt text when optimizing them.

5. Use Keyword-Rich Titles and Descriptions

Titles and descriptions are essential for both SEO and social media. In fact, your title is what shows up in the search results, so make sure to include your target keyword. Your description should also be keyword-rich, but also make sure it’s engaging and entices clicks.

6. Implement Social Sharing Buttons

Make it easy for visitors to share your content by providing buttons for people to share your posts on social media sites like Facebook, Twitter, Reddit, and others.

7. Use Google Search Console

Google Search Console is a free tool that gives you insights into how your site performs in the search results. Make sure to utilize it.

8. Monitor Your Backlinks

Backlinks are essential for SEO, but you must also ensure they’re high-quality and relevant. Use a tool like Monitor Backlinks to monitor your backlinks and remove any that are low-quality or spammy.

9. Stay Updated with Google’s Algorithm Updates

Google’s algorithm is constantly changing, so it’s important to stay updated with the latest updates. You can do this by reading SEO news sites or following SEO experts on social media.

Conclusion

SEO is a process used to optimize a website for Google search to earn higher web traffic levels and improve the site’s visibility. SEO is not easy, and it requires ongoing effort to see results. However, following the basic SEO tips in this article can help you. You can improve your website’s search ranking and get more traffic from Google.

If you need help, you can always consult with SEO agencies. We are a digital advertising agency in Tulsa that specializes in SEO and providing our clients with high-quality work. Our mission is to be able to serve our clients at a reasonable price. Contact us today.

Whatever techniques worked last year may not work this year, which is why it’s important to work with a digital marketing consultant to keep you up to that. Alongside that, let’s explore a four-step process that will help you succeed with SEO in 2022 and virtually every year after that.

Continue reading to learn more.

1) Identify Your Target Audience

First and foremost, find and figure out your target audience. This is the group of individuals most likely to be interested in your products or services. If you’re more or less unsure of who your target audience is, consider conducting some market research. This can be executed in a number of ways, such as surveying your current customers or conducting focus groups.

Who are you trying to reach with your website and your content? What are their needs and wants? What are their demographics? Once you gain a good grasp of who your target audience is, you can begin to tailor your SEO strategy and meet their needs.

2) Plan Your SEO Strategy

When you recognize who your target audience is, you can begin to plan your SEO strategy. There are different factors to consider when planning your strategies, such as your budget, your website’s current ranking, and your target keywords.

The budget will certainly play a large role in how extensive your SEO campaign can be. With a limited budget, you may need to focus on only a few key areas for SEO. If you have a bigger budget, your business can afford to be more aggressive with your campaign and target a wider range of keywords.

3) Assess Different Optimization Factors

Once you have a budget and target keywords in mind, you can start assessing different optimization factors. For instance, many free and paid keyword research tools are available. You can use these tools to find keywords that are relevant to your niche and that have a high monthly search volume.

Apart from that, there’s local SEO and mobile SEO. Local SEO involves optimizing your site for it to be visible in local search results. Meanwhile, mobile SEO is the process of optimizing your website for mobile devices.

4) Look Into Your On-Page and Off-Page SEO

The next step is to look into your on-page and off-page SEO. On-page SEO is the process of optimizing your website’s pages for search engines. This includes factors such as title tags, meta tags, and header tags. 

Off-page SEO is the process of optimizing your website for search engines by building links to it from other websites. Both aspects of SEO are crucial for your success on the world wide web, no matter what year it may be.

Conclusion

SEO is constantly changing, making it tough to keep up with the latest trends. However, by following the working tips listed above, you can ensure that your website is optimized for Google, Bing, and more.

In need of Tulsa search engine marketing? Hashty Techie LLC Design is a web design company and digital marketing group with a mission to serve our clients high-quality work at a reasonable price. Get in touch with us today!

Copywriting vs. SEO Copywriting

Copywriting and SEO copywriting are two different things. Traditional copywriting is all about writing content that is interesting and informative while also being persuasive enough to get the reader to take some kind of action. 

On the other hand, SEO copywriting is all about writing informative and keyword-rich content so that search engines can find it.

While the goals of the two may be different, the techniques used to achieve those goals are often the same. Good copywriting, whether it be for SEO or not, should be well-written, interesting, and informative. The difference lies in the keywords that are used.

Why is SEO Copywriting Important?

SEO copywriting is important because it can help you improve your website’s visibility and traffic. The better your content ranks in search engines, the more likely people will find and click on your website. And the more traffic you get, the better your chance of converting those visitors into customers or clients.

How to Write Good SEO Copy

Writing good SEO copy isn’t rocket science, but it does require a bit of effort. Here are a few tips to help you get started:

Do your keyword research. 

Keyword research is the process of finding and using keywords that people are searching for. You can use several tools to help with this, such as Google AdWords Keyword Planner and Google Trends.

Make your content informative. 

The whole point of SEO copywriting is to write content that is both informative and keyword-rich. So make sure your content actually provides information that your audience is looking for.

Make your content interesting. 

In addition to being informative and keyword rich, your content should also be interesting to your audience. The whole point is to get your audience to engage. If they lose interest and leave your site, then you’ve lost your opportunity to convert them. 

Write in a clear, concise, and easy-to-read style. 

People are busy, and they don’t have time to wade through dense, jargon-filled content. Be sure to use clear and concise language, and make your content easy to read and understand.

Include keywords throughout your content. 

Not only should you be including keywords in your content, but you should also be using keywords in the titles and the tags of your articles. This will help you rank higher in search engines, but it will also help you attract more readers.

Promote your content.  

Social media is a great way to promote your content and connect with your audience. Not only will this help you reach more people, but it will also help you build relationships with your audience.

Use high-quality video. 

Video is a great way to capture and retain your audience’s attention. Video can be used to promote your content as well, and tell this story in a unique way. Using professional, high-quality video is also one of the best ways to elevate your brand.

To Sum It Up 

Copywriting is the process of creating effective, persuasive, and engaging text for online marketing purposes. SEO copywriting is the process of creating high-quality content that also ranks well on search engine results pages (SERPs). 

By understanding the principles of copywriting and SEO copywriting, you can create content that targets your audience, drives traffic to your website, and improves the visibility of your brand.

Hashty Techie LLC Design is a trusted Tulsa online marketing agency, and we can help with your SEO copywriting needs. Get started now.

The problem with most companies, particularly small businesses, is that many don’t know what they’re doing. This is where partnering up with an SEO agency comes in since they can help your business reach the next level online. By partnering with an SEO company, you’ll be able to focus on more important things, like managing your business and creating new leads.

Here’s a deeper look into how an SEO agency can benefit your business’s ranking on Google:

1) They Can Find the Ideal Keywords

Often, owning the top ranking for a keyword doesn’t necessarily mean you’re going to see the traffic you’re looking for. However, having the best keywords in your website’s meta tags and descriptions can help you get more traffic from specific searches.

Having the right keywords can also decrease the traffic from other competitors on the web. The result is that your company will be more likely to receive more traffic from sources that could benefit your business’s success in the long term, as well as rank higher on the search engine.

2) They Can Optimize Digital Content

A business website is useless if it doesn’t have the right type of content to give potential clients the answer to the questions they’re looking for. An SEO company can help your business create better content that is relevant and appealing to your target demographic.

Whether it’s your website, social media page, blog, or videos, all of these content types can be optimized for Google, which can ultimately result in more traffic. At the same time, optimizing digital content helps your company get more leads from specific searches.

3) They Can Strengthen Social Media Presence

Speaking of social media, it has been a game-changer in terms of marketing and is still highly important to a website’s ranking in search engines. It’s a must to understand what people are posting and try to find to know how you can strengthen your presence online.

Many businesses have found success by promoting their blogs and company websites on social media. Needless to say, social media is still a major factor in whether or not your website will achieve its SEO goals.

4) They Can Generate High-Quality Backlinks

The fact is, backlinks are still just as important as ever for your company’s ranking on Google. This is because Google and several other search engines are always updating their algorithms to find the best content on the web.

The more high-quality and relevant backlinks your company has, the better your company will do online. And luckily, an SEO company can help your business get both internal and external backlinks by using relevant keywords within your content and utilizing other websites.

Conclusion

As you can see, an SEO agency can benefit your company’s Google ranking. However, it’s a must for businesses to keep in mind that SEO results can vary from business to business. Match up with the best services that can elevate your brand.

Looking for an SEO agency in Tulsa, OK? Hashty Techie LLC Design has a mission to serve clients with high-quality work and SEO services at a reasonable price. Get in touch with us today!

Creating SEO content can help boost your visibility. This increased visibility, in turn, can drive more traffic to your website, which may encourage people to buy what you’re selling. Creating SEO content can improve your business’s bottom line.

How to Write SEO Content

Over the years, Google’s search algorithms have continued to evolve. Pay close attention to these changes because they can help your web pages be in the top spots on the search engine results pages. But keep in mind that these algorithms change frequently—sometimes every three months—so what you learn today could be considered outdated in only a few months. 

Standard SEO content doesn’t have to be any particular kind of content. If it is helpful to the visitor and carefully crafted for a positive user experience, it will rank well in the search engines. Unfortunately, there’s a lot of bad content, which can hurt your SEO efforts.

When writing SEO content, it’s essential to know a few fundamentals.

1. Readability

The Googlebot prefers pages with a specific reading level so that all audiences—not just the people who have studied the subject extensively—can find value in it. It’s not about dumbing down your content; it’s about making it accessible to a broader audience who can also find value.

2. Length

Paragraphs longer than about four sentences typically rank poorly with search engine algorithms. However, it’s important to keep your paragraphs short on blog posts and other website content. Break up paragraphs into one to two sentences or three to four sentences. 

3. Formatting

The way you format your writing affects your SEO. Headings throughout your post help the reader navigate the content. Bullet points make it easier for the reader to take in lists quickly. Including images also makes it easier for the reader to take in ideas, especially if there is only one main point per image. Headlines also help organize your important points and follow a logical progression throughout the article.

4. Tone

Keeping a consistent tone helps readers understand the perspective you’re writing from. It also helps readability overall because it helps the reader have a consistent experience as they read your words. 

5. Linking

One of the main factors that can affect SEO is internal linking. This can link one page in your website to another or link one website back to yours. These types of links also boost credibility because you are providing more resources.

6. Keywords

To discover what keywords people are searching for, we review keyword research. Keywords can tell us what people are most interested in reading about on our website. They can also help us discover even greater keywords that we may not have missed, increasing our chances of being found by users searching for our products or services online.

7. Alt Text

This is an image with a description. For accessibility purposes, the description is inline text. Because search engines can’t read images, you must include the clear text so that search engines can find your website. You must write good, keyword-rich content.

Conclusion

Writing good SEO content doesn’t have to be difficult, but it does take some understanding. If you follow the tips above, you should be able to create content that is appealing to search engine algorithms and visitors.

Hashty Techie LLC Design is a web design company and digital marketing group in Tulsa, OK, with a mission to serve our clients with high-quality work at reasonable prices. Our Tulsa website design team delivers results by creating modern layouts with better usability, more vital content, and compelling calls to action. If you need local SEO services in Tulsa, get in touch with us now! 

You may be reluctant to commit further time and energy on the site after all of your previous efforts. However, SEO is one of the best methods to ensure that potential buyers can find your site in search engines, and it is probably even more crucial than the stunning design you’ve spent months crafting.

Keep in mind that SEO takes time to produce results! But don’t be disheartened; the results are spectacular!

SEO strategies for new websites

Here are 3 of the main strategies associated with organic SEO for new websites.

1. Perform Keyword Research

Keyword research can be challenging, even for experienced SEO specialists, but it is instrumental in determining the best way to optimize your website for search engines.

First, you need to figure out what your target audience is searching for, because the keywords you choose are directly related to how successful you can generate web traffic.

After you’ve determined what keywords to use, you can use the Google Keyword Planner to find the monthly search volume of your keywords. This will help you determine which keywords will produce the most traffic and potentially the most revenue.

Then, you can use this knowledge to help you create relevant content for your site. When written, your content should contain all the keywords you research for.

You should also try to alternate keywords. For example, if you search for “iPhone 6,” you will also see related searches like, “iPhone 6 case.” This tool is great for helping you see the long tail of keywords that you might not have thought to use.

And don’t forget that there are other search engines besides Google that your potential customers might be using. You can use tools like the Bing Keyword Planner or the Yahoo Keyword Tool to investigate people’s search habits using other search engines.

2. Add Internal Links to Your Site

Internal links are links that are embedded within your content and direct users to other relevant pages on your site. For example, if you are writing a blog about iPhone 6 cases, you can link to another article about the best iPhone 6 cases on the market.

Internal links can also be used to connect related topics. This will help you organize and structure your content, which is useful for your website visitors and search engines alike.

Using internal links is an essential part of SEO and an easy way to add value to your website. These links are clickable and are commonly used by visitors to navigate your site.

3. Link Out to External Sources

Attracting people to your website isn’t enough; it’s essential to send traffic outside your site as well. This is why you need to add outbound links to every page you publish on your website.

These external links allow you to connect to other websites and resources related to content on your own site. These links can also help improve your ranking with search engines, especially for new sites with little to no traffic.

While links to quality sources are important, there are some things you should avoid when creating these links. The main thing you should avoid is using too many links. This can negatively affect your site’s user experience and make your site look spammy in the eyes of search engines.

Conclusion

Taking time to optimize your website before launch is arguably even more important than creating amazing content or a stunning design. If you aren’t able to rank well in search engine results, it will be hard to attract visitors in the first place.

No matter how great your content or design is, you need to create a search engine-friendly website from the outset. Like we’ve mentioned above, this is an ongoing process, which is why it is important to maintain your site and to provide content that is both valuable and search engine-friendly.

If you’re looking for an SEO agency in Tulsa, Hashty Techie LLC Design can be your reliable partner in online growth. Schedule your free consultation today!

Not knowing the basics of SEO is similar to running a business without market research or promotions. You may be putting your business online, but your target market may not find it or even be aware of your brand. On the other hand, effective SEO can get more website traffic, a wider audience, and potentially more sales or leads.

This article will run you through some of the worst SEO mistakes that can ruin your online business.

1 – Stuffing Keywords into a Page

As keywords are the words that search engines and users look for when searching for content, it may be tempting to use as many keywords as possible. You may think that using more keywords can help you appear on more search results pages. However, this only does the opposite. 

The practice of overstuffing a page with keywords is so common on the internet that Google, Bing, and other search engines recognize and label such pages as spam. Instead of appearing on more searches, your page may be hidden as it is considered irrelevant.

Instead of keyword stuffing, you should use keywords naturally and organically. This is because the goal of SEO is to create high-quality content that ranks well on search engines, not to stuff keywords.

2 – Not Thinking about Your Users

As an online entrepreneur, you have to remember that you’re not doing SEO for search engines but for your users. You may have the most highly ranked website in the world, but if people don’t find it engaging or valuable, that ranking is worthless.

You need to write content that is relevant to your readers or site visitors. Doing so will help you get your message across to the people who need to know about your business.

You can then improve your SEO to help get this content to your readers. Interested readers are likely to come back to your site or share your content with friends and family.

3 – A Lack of Mobile Optimization

As a business owner, you may want to ensure that your site is optimized for mobile devices. Those who use smartphones, tablets, and other mobile devices make up a growing number of users in Internet searches.

If your site doesn’t have usability on smartphones, you can be sure that users will abandon your site in favor of one that’s mobile-friendly. Also, users may not bother with your site if your pages don’t adapt to the screen size of their device.

4 – Generic Anchor Text

Anchor text is the text that’s visible on a blue or underlined link. You can use this text to point to other pages on your site or external pages on the Web. This text can be used in headings or the text of your blog posts.

If you just use “click here” or “this” as your anchor text, you’re not doing your SEO any favors. These generic anchor texts are vague and don’t tell your visitors anything about the link they are clicking. They are not likely to click these links.

Instead, you should use anchor text related to your topic or describe the page they will be directed to if they click the link.

Conclusion

For an online business, SEO can make or break your site. Avoiding these common SEO mistakes can help you avoid the pitfalls that other sites have fallen into. Remember to create relevant content for your readers, think about your users, and focus on mobile optimization.

Does this seem like too much work or too complicated for you? It helps to have a reliable SEO agency to help you sort out your site’s SEO.

If you’re looking for an SEO agency in Tulsa, Hashty Techie LLC Design can be your reliable partner in online growth. Schedule your free consultation today!