For the past several years, we have operated on a waiting list. We are very grateful to have this sort of interest and clients who are willing to wait, but sometimes we move so quickly from one series of projects to the next, we don’t often take the time to reflect.
Today, we’re hitting the pause button for a minute to highlight a few of our favorite clients from the beginning of 2024, and show you the behind the scenes look into their projects.
Because we customize all of our projects to our clients exact needs and current state of growth within their business, websites can easily range from one page to upwards of 20. Today, we are highlighting a microsite (one-page site), a mid-range site, and a larger site with an SEO strategy in place.
Black Diamond Industrial
The Background
Specializing in business development and project management, Black Diamond Industrial offers comprehensive solutions to industrial, manufacturing, and oil and gas clients.
Although this dynamic duo came to us with many years of industry experience, this was a new business venture, and they needed an online presence to establish their name in the game.
A microsite was the perfect fit for them because it gives everything they need for their business today, with the ability to easily build out a larger site in the future.
The Inspiration
Black Diamond Industrial embodies the fierce bravery of the bison and the strength of the pressure-formed black diamond. Together, these symbols capture the essence of who we are – a company dedicated to unwavering determination, quality, and resilience.
Using these symbols as inspiration, we created a dark-mode site that would resonate with their target audience in the industrial space.
The Strategy
Because decisions are made in the boardroom, and also with your workboots on, it was important to show the work that this team does in the office, and out in the field.
Professional photography was key to capture Sean and Jonathan in both of these scenarios to create the overall look and feel that we wanted for their site. We also knew that having a gallery of professional headshots and action shots would be helpful to have in hand as they launched their company into the world.
The Outcome
“Very professional and did an amazing job building our website. Exceeded our expectations on all levels. Great communication and creative ideas!”
– Jonathan Honeyman, Vice President/COO
Leap Advisory
The Background
Leap Advisory provides full-service financial solutions for small and midsize businesses, leveraging the latest technology, while improving accuracy and efficiency so their clients can focus on achieving their business goals with confidence and peace of mind.
The Strategy
When you do good work, people find out about it. Leap grew fairly quickly, adding new members to their team, continuing to serve more and more clients across multiple industries. As their business was picking up steam, they knew their online presence needed to as well.
They needed more than a microsite, but not quite a full-blown site, so the happy place was right in the middle. We wanted to feature their team and experience, but keep the focus on their services.
The Solution
We created a 3-page site that was perfect for their needs. We believe in building everything you need, and nothing you don’t. The homepage highlighted their team, experience and core values. Their services page took a deeper dive into what they offer and the benefits for small to midsize businesses, and the Contact page included a custom form, ways to connect, and a login to the client portal.
Professional photography was very important to establish authenticity and professionalism. When clients know what you look like, they are more likely to connect with you over another provider with all stock photography.
Even though we were several months out on our waitlist at the time this client started, because they were so organized, prepared and engaged, we were actually able to work them into our production calendar and launched their site in record time. It always feels like a personal victory to us when we can honor a client’s level of engagement with results.
The Outcome
“The Hashty Techie LLC team made the process of creating a new website extremely seamless and such a positive experience. Their processes were very organized, and their work is exceptional.
Thank you so much for all the hard work to get us here! I can’t wait to share the site with the world. You guys have been a joy to work with!”
Jody Volfson, Office Administrator
Worksaver
The Background
From concept to execution, Worksaver specializes in designing lean production support equipment for Manufacturing, Material Handling, Aviation Ground Support, and MRO. They design and build unique material handling solutions to meet the exact needs of their clients.
With nearly 30 years in the industry, Worksaver is established, but their existing site was outdated and cumbersome. While they design and distribute products to customers all over the United States, they had no digital presence to support that, and no strategy to bring new clients in the door.
The Strategy
We first performed an SEO Discovery to evaluate the state of the online marketplace and see what opportunities were there.
We also knew that high-quality photography and videography would be crucial to show clients who they are and what they can do. Thankfully, a Worksaver team member was very skilled in this department, and was able to help support this strategy with photos and videos of real people and custom projects.
The Solution
In order to show the full range of what they can do, this site was going to be fairly robust. Site organization and flow was very important, so that we could deliver pages that were optimized for SEO, but also easy to navigate on mobile devices.
We wanted to keep the integrity of the brand, and carry on with their existing colors, but give the new site a much cleaner and more modern look.
The Outcome
“Hashty Techie LLC Design has done an outstanding job developing our new website.
They learned our needs and delivered a functional, visually appealing site. They provided valuable guidance, were easy to work with, and we’ve received many compliments on the new site.
After launch, they have continued to provide SEO services while clearly laying out what various metrics mean.
We highly recommend Hashty Techie LLC for web development needs!”
Heather Cole, Owner
We hope you are feeling inspired and this gave you a few ideas for your own website design project. If you have any questions, we’re here to help.
Hashty Techie LLC Design is a digital advertising agency in Tulsa that helps businesses with web design and SEO. Contact us today to start your project.