You may have tried digital marketing before and were not happy with the results, or you might be completely new to the game. Either way, the exciting thing is that with a Digital Growth Assessment, you will see all of the opportunities that exist in the digital world to bring in the type of leads that you want, whether that’s for the state of your business today, or where you want to be in the future.
We know you don’t have a grocery store, but for the purpose of this blog, and explaining technical things in a not-so-technical manner, let’s imagine that you do. Now let’s get into it.
What is a Digital Growth Assessment?
Let’s use an analogy here: If you have a grocery store, why would people choose to shop at your store over the other stores in the neighborhood? A Digital Growth Assessment is like using market research to develop a strategy to make your store or business more attractive to shoppers. And here’s how we determine your digital growth potential.
Implementing Digital Growth Strategies
Once we’ve completed your Digital Growth Assessment, we use a powerful combination of SEO (Search Engine Optimization) and Google Ads to implement these strategies. Think of SEO and Google Ads as prime shelf space in our digital grocery store. They put your products (or services) right in front of customers who are actively searching for them – these are the shoppers with shopping lists in hand, ready to buy.
SEO and Google Ads are superior strategies for businesses looking to attract high-intent customers. Here’s why:
- Intent-Based Marketing: When people use search engines, they’re actively looking for solutions. This means they’re much closer to making a purchase decision. It’s like having your apples front and center when someone walks in specifically looking for fresh fruit.
- Timing is Everything: SEO and Google Ads allow you to capture customers at the exact moment they need your products or services. If someone searches for “emergency plumbing services,” your business can appear instantly, ready to solve their problem.
- Cost-Effective: Unlike broader advertising methods, you’re only reaching people who are already interested in what you offer. This typically leads to higher conversion rates and a better return on investment.
- Measurable Results: Both SEO and Google Ads provide detailed analytics, allowing us to track performance and continuously refine our strategies for better results.
Our targeted approach is about positioning your business in front of the right customers at the right time. Using the insights from the Digital Growth Assessment, we can identify which digital “aisles” your ideal customers are browsing, and make sure your products are prominently displayed there.
Now, let’s break down the components of a Digital Growth Assessment:
Keyword and Competitor Research
Think of keywords as items in your store. People search for these items online, like “red apples” or “fresh bread.” Research helps you know which items (keywords) are popular and what other stores (competitors) offer as well.
In your grocery store, you want to sell the most popular items so that more people come to your store. Keyword research is like finding out which items are in high demand. Knowing this helps you stock your shelves with the right items that customers want to buy.
Competitor research is like checking out the other grocery stores in your neighborhood. This helps you understand what your competition is doing well and where you can improve.
Revenue/Traffic Forecasting
Keyword research is like estimating how many customers might buy certain products. If you know that “organic apples” is a popular search term, you can predict how many people might visit your store looking for organic apples. This helps you estimate potential foot traffic (website visitors) and sales (revenue).
For instance, if 1000 people search for “organic apples” monthly in your area, and you typically convert 10% of shoppers to buyers, you could estimate about 100 sales of organic apples per month. This forecasting helps you plan inventory, staffing, and even your store layout to maximize potential revenue.
Website Architecture and Keyword Mapping
Think of this as organizing your store. You want to put popular items (keywords) in easy-to-find places (website pages/sections) so customers can quickly see what you offer. It’s like placing fresh fruits in a section labeled “Fruits” right when you walk in the store.
In SEO, website architecture is about organizing your website so that it’s easy for people to find what they’re looking for. Keyword mapping is about figuring out which words or phrases people use when they search online for things related to your website, and then deciding which keywords match each section of your website.
Content Gap Analysis
A content gap analysis helps you see what you’re missing on your website compared to your competitors. It’s like realizing that you need to stock chocolate because people love it, they are looking for it, and you don’t have it.
In the digital world, when you identify content gaps and add missing information or articles to your website, you make it more helpful for people searching on the internet. This means more people will visit your website, just like more shoppers will come to your grocery store when they know they can find what they need.
Website Audit
This is like checking to see if your store is clean, well-lit, and easy to walk around. It ensures your store (website) is working smoothly and has no hidden problems, like a broken shelf or flickering light, that might annoy shoppers.
A technical website audit checks for things like broken links, slow loading times, and mobile-friendliness. It also ensures that your website is secure and performs well, keeping visitors happy and encouraging them to stay on your site longer.
In Summary
In the online business world, think of your website as your digital storefront and a Digital Growth Assessment as the key to understanding your store’s potential.
Just as a grocery store owner seeks to stock their shelves with the most popular items and outshine their competitors, a business owner must optimize their website to attract more online visitors and customers. A Digital Growth Assessment is your roadmap to success in this digital marketplace.
The Digital Growth Assessment provides the blueprint for a targeted campaign. It tells us which keywords to focus on, what content to create, how to structure your website, and where to place your Google Ads for maximum impact. It’s like having a detailed map of your store, showing exactly where to place each product for the best sales results.
If you want to thrive online, invest in a Digital Growth Assessment. It’s the blueprint that will help you attract more visitors, outperform your digital competitors, and create a welcoming and efficient online experience for your customers.
Don’t let your website gather dust in the online marketplace. Schedule A Consultation with our team to get started with a Digital Growth Assessment and watch your online business flourish. Your success is just a click away!