What is a website care plan, and why do I need one?
If you have a car, a home, a dog, or any other living, breathing thing (remember your kids?), someone has to take care of it.
Your website works the same way.
Although we would love to think of a website like a crock-pot, unfortunately you can’t set it and forget. Your website is the face of your business, and it must be kept up by someone. And that someone might be you, or you might want to not deal with it at all.
That’s where we come in.
Here’s the basics of what every website needs:
- Hosting
- Security
- Software Updates
- Daily Backups
- Uptime Monitoring
- Technical Support
If your site is more complex and active, here are a few other things to consider:
- Regular content updates
- Regular photo updates
- Insight into your website traffic and analytics
- Performance + speed optimization
- SEO optimization
Can I just pay for hosting yearly?
The answer used to be yes. It was a simpler time. Hosting was a one-time yearly renewal, and that was about it. We operated this way for many years, and our clients who have been with us for a long time will remember it.
What changed?
You might recall that whole 2020 Covid situation, or if you’re anything like us, you don’t want to remember it. But the reality is, a lot of things have changed since then. The world shifted. Everything had to be online. Restaurants and businesses that had no online presence before suddenly had to. Traffic increased. And with increased traffic came increased security risks.
And then every year since the dawn of technology, things we expect to change still do. But now it’s with more rapid speed than ever before. We began to see an increased need for frequent software updates and technical site support. Our clients experienced more frequent issues with formatting and optimization, especially on mobile devices, and that had to be fixed.
Our clients also became busier, and that’s a good thing. But, they needed a team to go to, that could make website updates and changes very quickly.
To serve our clients better, we had to do something different.
And that’s how care plans were born. We noticed that our SEO clients weren’t having these same issues because we were already providing service to their sites on a monthly basis.
Now, we perform these updates and services every month regardless of a website being in an active SEO campaign or not, and our clients are happy campers.
They can focus on their business, and we can take care of their website. Everyone wins.
Care Plan Packages
And what it all means…
Basic Care Plan
What every website needs to stay up and running:
- Hosting
In order for your website to be online, it has to be hosted somewhere. We manage the technical aspects of this so you don’t have to. - Security
Safety is always first. With our complete security suite and ongoing scans, we’ll keep your site protected from hacks, attacks and malware. - Software Updates
To function well and maintain proper formatting, the software must be updated regularly. This is especially important for mobile devices, which we know is crucial in today’s world. - Daily Backups
Your website is backed up every day, so that in the event that something goes wrong, we can restore it quickly, and nothing will be lost. - Uptime Monitoring
If your website does go down, our support team is alerted immediately and can address the issue or restore a backup. - Support Help
We have an expert support team dedicated to monitoring every website on a care plan. If you have an issue, we’re here to help.
Pro Care Plan
Everything from the Basic Plan and more:
- 1 Hour of Content Updates
Pricing updates, team member changes, photo and video updates, new blogs, calendar additions etc. – all just an email away. - Monthly Reporting
How many people came to your website? How long did they stay? What did they look at? All this and more is sent to you on a monthly basis so you know what happened on your site and when.
Ultimate Care Plan
Everything from the Pro Plan and more:
- Performance Optimization
For sites with a lot of traffic, pages, video, photos, etc. you might need a boost in speed to improve the user experience. - Website Training
If you want to make updates or manage certain parts of the website yourself, we can put together training videos just for you.
What Our Clients Have To Say
“We love what you all have done with our website! Thank you so much for taking all of our ideas and bringing them to life! You guys made that almost too easy and we love it!”
“When you are slightly stunted in all things tech, you question yourself, panic that you dropped the ball, wonder if you’re being scammed, think through 127 different scenarios…and then you remember that you don’t have to panic or know the answer, because you know smart people, and you just ask the expert.”
“Thank you so much for handling all things website and Google for me. You’ve done such a wonderful job with everything and I am truly appreciative and grateful. I am so thankful for all that you have done!”
One Final Thought
Running a business is tough. We know because we are doing it too. It’s a lot of work, and we would love to help lighten the load.
If you need website support or have questions about how we can help, give us a call, and let’s get started.